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1940's

The 1940's was the decade of WW2, Rations, Casablanca, Dumbo and Frank Sinatra.
 
Men would usually be in Homeguard uniforms and even with rationing in place, the fashion industry was moving forward albeit slowly. Floral patterns were evident in the ealry part of the 40's. Due to the war, Nautical themes Dark Greens and Khaki colours were prominent.

Women initially would be in Sweetheart Dresses and even with rationing in place, the fashion industry was moving forward albeit slowly. Floral patterns were evident in the early part of the 40's. Due to the war, Nautical themes Dark Greens and Khaki colours were prominent. Towards the end of the decade, women would wear 'Work' clothes such as Factory Girl and Landgirl. Hair would be worn in Curls, known as 'Victory curls'.

Here you will find everything 1940’s! From Dresses and Officers Costumes to Hats and Wigs, you’re sure to find your perfect costume.
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