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Decades 40's

The 1940's was the decade of WW2, Rations, Casablanca, Dumbo and Frank Sinatra.

Women initially would be in Sweetheart Dresses and even with rationing in place, the fashion industry was moving forward albeit slowly. Floral patterns were evident in the early part of the 40's. Due to the war, Nautical themes Dark Greens and Khaki colours were prominent. Towards the end of the decade, women would wear 'Work' clothes such as Factory Girl and Landgirl. Hair would be worn in Curls, known as 'Victory curls'.

Here you will find Sweetheart dresses, Land Girl, Factory Girl and Officer costumes. Head to our Accessories page to find the Wigs and Tights to accessorize your 1940's look.
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